“I Got Rich When I Understood This” | Jeff Bezos
“I got rich when I understood this” refers to Jeff Bezos‘ application of the regret minimization framework as a decision-making tool. This mental model involves projecting oneself into the future to evaluate current choices based on potential future regret, rather than present fear or risk. Bezos utilized this framework in 1994 when deciding whether to leave his secure Wall Street job to...